At the beginning of the 18th century, the Rococo style was born as an answer to the gloomy, cumbersome Baroque. The nobility reacted with exploding optimism to the economic upturn of the era and wished for a style more light-hearted, more joyful, and more spontaneous. The name “Rococo” comes from the diminutive form of the word rocaille, which refers to ornamentation with shells and stones that had been popular since the Renaissance. Of course, both Baroque and Rococo is well known for being overdecorated, but while the former takes this seriously, there is an intrinsic hint of irony to the latter, making it all the more likeable. This whimsical mischief is still inspiring in terms of design and clothing today.

A történelem egyik legizgalmasabb periódusa híres túlzásairól: emeletes-tortaméretű parókák, pazarló lakomák, pikáns botrányok, fényűző kastélyok, laza erkölcsök, és mindenekelőtt már-már nevetségesen fantasztikus ruhák és ékszerek fémjelezték a burzsoá elit hedonizmusát. Két Franciaországban, a rokokó hazájában és egy Angliában játszódó filmet ajánlunk most neked, ha visszarepülnél ebbe a furcsa korba!

Ismered a muszlin fodorra emlékeztető angolnát és az arany fegyverzetű medúzát? Furcsa, szinte álomszerű tengeri lényeket kerestünk, amikről nehezen fogod tudni eldönteni, hogy állatok, vagy egy fantasztikus outfit részei inkább. Annyi biztos, hogy azt viszont simán elhinnénk, ha valaki azt állítaná, hogy eredetileg nem is erről a bolygóról származnak.

Rococo will always be the smaller sibling of the majestically serious Baroque, so, unfortunately, we can’t identify a distinct Rococo style of architecture. It’s understandable, though: asymmetry and spontaneity are hardly compatible with structures of stability. The cheeky little sibling then appeared where it could, in interior design and furnishing. Inside, overflowing decorations of shells and pearls, lavish plant motifs, and crowded tapestries could flourish with a peace of mind.

Közép-Európában élve, a rendszerváltás környékén születve nem történt még ilyen hirtelen változás az életemben, legalábbis olyasmi nem, ami egyszerre mindenki másra is hatott. Két hónapig bezárva éltünk és még ha a legoptimistább jóslatokra hagyatkozunk is, akkor sem térünk vissza egyhamar régi, fizikai kontaktustól hemzsegő életünkhöz. Ez a furcsa helyzet pedig akkor is hatással van ránk, ha magával a betegséggel nem találkozunk személyesen. Hat a társas kapcsolatainkra, arra ahogy dolgozunk és ahogy a szabadidőnket töltjük, de biztosan lesznek olyan hatásai is, amik majd csak később tudatosulnak.

Ramie, made from the stem of a plant called Chinese Nettle, is one of the oldest natural fibres used for clothing. Did you know that people started wearing ramie even earlier than cotton? In China, India and Indonesia it has been used for textile for more than 5,000 years.

There is special, not yet well-known material, that can offer a solution not only to our clothing problems but also to our planet! No cheating, no deception, Tencel is a real magic textile! It is one of the most used materials in the Rocaille collection. It is an artificially produced fibre made from recycled raw wood in an eco-friendly manufacturing process. Its soft texture and fall fit perfectly the romantic atmosphere of the rococo era inspiration, while the production of the material is in line with our environmentally conscious corporate philosophy.

Nagy Katalin, Mária Terézia, Marie Antoinette, Madame Pompadour legendás és megosztó alakjai a tizennyolcadik századi Európának. Marie Antoinette fényűző hobbijainak hála (irónia*) az abroncsos ruha és az erős smink helyett az egyszerűbb, könnyedebb női megjelenés lett az uralkodó divat. Madame Pompadour szeretőként a királyon keresztül gyakorolt hatást a francia politikára, Katalin és Mária Terézia pedig politikai és oktatási reformok sorát valósították meg uralmuk alatt. A tizennyolcadik századi Európa tobzódott az erős nőkben, a következő személyiségtesztből megtudhatod, hogy melyikükre ütöttél! ​

A Rocaille kollekció egyik pólóján egy szinte legendás nőalak körvonalai láthatóak. Neve valószínűleg mindenkinek ismerősen cseng – ő Madame Pompadour. Korának egyik legnagyobb hatású nőalakja, és a legnagyobb befolyással rendelkező királyi ágyasa volt, aki nagyban hozzájárult annak a korstílusnak az alakulásához, amit ruháinknál mi is inspirációnak használtunk. Szeretnénk, ha ti is jobban megismernétek őt és rajta keresztül azt a korszakot, ami ennyire nagy hatással volt ránk.

The privileged of the past - but especially of the 18th and 19th century - have been immortalized alongside their pets in significant and less significant paintings of art history. This genre is very popular to this day, since the inclusion of dogs (and other pets, occasionally even monkeys) give these serious and commanding paintings a humorous, or some might say absurd overtone. It is hard to tell whether the artists chose to depict these dogs so amusingly, or we simply consider them funny in hindsight. In any case, a deeper look reveals personalities and even stories in the posture or facial expression of the pets - which lend themselves naturally to be paired with one of the twelve zodiac signs.

The 2020 spring-summer capsule collection named Rocaille combines the comfortable, soft, sustainable materials of leisurewear with the style of flowy, frivolous underwear of the Rococo era. The garments are suitable outside and inside as well with a sense of intimacy, which is reflected in the atmosphere of the campaign photos too. We chatted with the muse of DAIGE and the collection’s model, Dóra Riederauer, about her work and future plans.

The Rocaille collection was inspired by the French Royal Court, the Rococo era, fluttering underwear, frivolous romance, and organic design. The rococo vibe is perfectly illustrated by Jean-Honoré Fragonard’s most famous painting, The Swing: a lady is sitting on the swing in complete splendor, carefree, throwing her foot so high that she loses her silk slipper. In the background, stone angels are watching terrified how lustfully she is looking at her suitor, who seems to almost faint in his efforts to steal a glance at what’s under the lady’s voluminous skirt.

Without a doubt my favourite trend at the moment is the puffy or loose fit sleeve, whether it is on a blouse, dress, or coat. Not only are puffy sleeves charming, but they feel decadent with a hint of princess-like squeamishness that feels oh so attractive to me - especially in 2020! When you feel unfazed by everything going on around you or expecting the worst in any moment, these dreamy sleeves lure you to escapism, be it mental or physical.

Did you know that only 3% of the world’s arable land is used for cotton production, but that is where 25% of all pesticides are used? In the United States a single cotton plant comes in contacts with no less than 200 types of chemicals. Unlike regular cotton, organic cotton is cultivated under strict ecological regulation, and chemical substances are completely excluded from the production process.

You know that annoying feeling when your favourite new t-shirt gets stretched out, loses its colour, and it is already pilling after the first wash, right? At DAIGE we believe that the most important aspect of being eco-friendly is valuing and caring for the garments we already own. With some effort we can lengthen the life of a product so it can be enjoyed longer, while protecting the Earth (and our wallets!) by buying less. Make your t-shirts last with the care tips below!

Life as artists at home, in marriage, in a kimono… We talked to painter and costume designer Nikolett Schütz, Süci, and the guitarist of Ivan & The Parazol, Máté Balla, the models of our photo shoot about fashion and art in the reflection of their shared life.